Nick Holzherr

Three-time founder. Building GitLaw — the AI agent for contracts.

Nick Holzherr
Nick Holzherr, founder of GitLaw

Bio

Nick Holzherr is a three-time founder. He scaled Whisk, an AI-powered food platform, to 120 people across one of the earliest fully distributed global teams before its acquisition by Samsung in 2019, then led it as Samsung Food for six years. Before Whisk, he founded and sold Air HR.

His current venture, GitLaw, is the AI agent for contracts — drafting, reviewing, and managing legal documents for growing businesses. He is also an angel investor in 20+ startups and holds an honorary doctorate from Aston University.

The journey

Nick Holzherr meeting Queen Elizabeth II
Buckingham Palace
Nick Holzherr's name on the Samsung Developer Conference keynote screen
Samsung Developer Conference
Nick Holzherr, early Whisk years
Whisk, the early years
Nick with the Samsung Family Hub at CES 2024
CES 2024, Las Vegas
Nick receiving an honorary doctorate at Aston University
Honorary doctorate, Aston
TV interview in the Swiss Alps
Back in the Alps, 2024
Nick speaking at Smart Kitchen Summit 2019
Smart Kitchen Summit
Nick at iCentrum, Birmingham
iCentrum, Birmingham
The full journey in images →

Press

  1. 2025Tech.euGitLaw launches AI and closes $3M pre-seed led by Jackson Square VenturesOriginal
  2. 2025Insider MediaThe Apprentice finalist launches business to revolutionise the legal sectorOriginalSnapshot
  3. 2025Samsung NewsroomCES 2025: Samsung Health + Samsung Food end-to-end wellnessOriginalSnapshot
  4. 2024Korea IT TimesExclusive interview: GitLaw launches open-source, free repository for legal documentsOriginalSnapshot
  5. 2024Samsung NewsroomUpgraded Samsung Food raises the bar at IFA 2024OriginalSnapshot
  6. 2024Luzerner ZeitungChatGPT, wann ist der Braten durch? Wie die KI uns zu besseren Köchen machtOriginalSnapshot
  7. 2024Südostschweiz«Smarte Küche» mit Nick Holzherr — Rondo MagazinOriginalSnapshot
  8. 2024ChosunBizExclusive: Samsung explores Galaxy Ring and Samsung Food integrationOriginalSnapshot
  9. 2024The VergecastThe smart kitchen is a great idea — and a strange realityOriginalSnapshot
  10. 2024Martha StewartA SmartThings demo with Samsung at CES 2024OriginalSnapshot
  11. 2024Samsung NewsroomCES 2024: Cooking for a crowd with AI and Samsung FoodOriginalSnapshot
  12. 2024Samsung NewsroomEnhanced AI and connectivity in the kitchen at CES 2024OriginalSnapshot
  13. 2024CESSamsung Food — CES 2024 Innovation Award honoreeOriginalSnapshot
  14. 2023Samsung NewsroomSamsung Developer Conference 2023 keynoteOriginalSnapshot
  15. 2023Samsung NewsroomMeet Samsung Food at IFA 2023OriginalSnapshot
  16. 2023PCMagSamsung gets into food with AI-powered recipe-planning appOriginalSnapshot
  17. 2023TechRadarNew Samsung Food app can help you master the art of cooking at homeOriginalSnapshot
  18. 2023The SpoonWith the launch of Samsung Food, Samsung hypes AIOriginalSnapshot
  19. 2023SlashGearSamsung's new AI-powered cooking appOriginalSnapshot
  20. 2023EngadgetSamsung debuts its own AI-powered smart recipe appOriginalSnapshot
  21. 2023Android PoliceMeal-planning app Whisk serves up new look and new name as Samsung FoodOriginalSnapshot
  22. 20239to5GoogleWhisk app is being rebranded as Samsung FoodOriginalSnapshot
  23. 2023The VergeSamsung Food is Samsung's new AI-powered cooking assistantOriginalSnapshot
  24. 2023TechCrunchSamsung launches a meal planning and recipe discovery platformOriginalSnapshot
  25. 2023GizmodoSamsung launches Food, an AI-driven recipe appOriginalSnapshot
  26. 2023MashableSamsung's AI food and recipe appOriginalSnapshot
  27. 2023Silicon RepublicOne app to cook them all: Samsung launches new food offeringOriginalSnapshot
  28. 2023Samsung NewsroomGlobal launch of Samsung FoodOriginalSnapshot
  29. 2023Chosun IlboSamsung Food launches in Korea (조선일보)OriginalSnapshot
  30. 2023Yahoo FinanceSamsung launches Food, an AI-driven meal platformSnapshot
  31. 2023Expert ReviewsSamsung Food app launched at IFA 2023ArchiveSnapshot
  32. 2023ComputerBildApp-Check: Samsung Food (DE)Snapshot
  33. 2023GagadgetSamsung releases a food app powered by AIOriginalSnapshot
  34. 2022Business InsiderInfluencers pick their favorite creator-economy startupsOriginalSnapshot
  35. 2022Digital TrendsBest iPhone apps — Whisk listedArchiveSnapshot
  36. 2022BusinessLiveUS group snaps up Birmingham HR tech platform Air HROriginalSnapshot
  37. 2022Apple App StoreWhisk — App of the Day, GermanySnapshot
  38. 2021Birmingham BusinessFeature, pages 24–25Snapshot
  39. 2021Apple App StoreWhisk — App of the Day in 160+ countriesOriginalSnapshot
  40. 2021AdweekKraft Heinz, Twisted, Whisk get the jump on TikTok JumpOriginalSnapshot
  41. 2021CampaignKraft Heinz rolls out first foodie-focused brand campaign on TikTok's JumpOriginalSnapshot
  42. 2021The VergeTikTok will let creators add mini apps to videosOriginalSnapshot
  43. 2021TikTok NewsroomTikTok Jump: enriching TikTok with new integrationsOriginalSnapshot
  44. 2021TechCrunchTikTok launches Jump, a third-party integration toolOriginalSnapshot
  45. 2021AdweekTikTok Jump enables creators to incorporate third-party mini-programsOriginalSnapshot
  46. 2021TechCrunchTikTok partners with Whisk to pilot recipe-saving on food videosOriginalSnapshot
  47. 2021Webby AwardsWebby Award 2021Snapshot
  48. 20209to5GoogleGoogle Play Users' Choice 2020 — Whisk nominatedOriginalSnapshot
  49. 2020FoodNavigatorSoup-to-Nuts podcast: leveraging recipes to drive brand awarenessOriginalSnapshot
  50. 2020Grocery DiveKroger partners with Whisk on shoppable recipes across 35 statesOriginalSnapshot
  51. 2020The SpoonWhisk launches B2B recipe content management toolOriginalSnapshot
  52. 2020YnetCooking with half a billion recipes (Hebrew)OriginalSnapshot
  53. 2020Product HuntScan to WhiskOriginalSnapshot
  54. 2020Google PlayGoogle Play Awards 2020Snapshot
  55. 2020Women's HealthBest technology from CES 2020OriginalSnapshot
  56. 2020The SunSamsung and LG smart fridges that scan your food and suggest mealsOriginalSnapshot
  57. 2020Samsung NewsroomFamily Hub brings food AI into the kitchen at CES 2020OriginalSnapshot
  58. 2020Daily MailSamsung and LG unveil smart fridges that suggest recipesOriginalSnapshot
  59. 2020CNETTurn your recipes into shopping lists with this meal-planning appOriginalSnapshot
  60. 2020CheddarHow Whisk can help with cooking this holiday seasonArchiveSnapshot
  61. 2020ForbesCES: the coolest AI announcementsOriginalSnapshot
  62. 2020Yahoo FinanceWhisk CEO looks to simplify food prep and planning (video)OriginalSnapshot
  63. 2020Product HuntWhisk 2.0 launchOriginalSnapshot
  64. 2019Born DigitalWalmart, Amazon partner Whisk turns recipes into e-commerceOriginalSnapshot
  65. 2019VentureBeatHow Whisk uses its food genome to turn recipes into smart shopping listsOriginalSnapshot
  66. 2019TechCrunchWhisk's AI-powered recipe app lets you send the ingredients to your doorOriginalSnapshot
  67. 2019The SpoonSKS 2019: the smart kitchen needs to sell experiences, not productsOriginalSnapshot
  68. 2019What's NEXT podcastBringing inspiration to your dining-room table with WhiskArchiveSnapshot
  69. 2019BusinessLiveSamsung snaps up Birmingham tech firm WhiskOriginalSnapshot
  70. 2018TechCrunchWhisk acquires AvocandoOriginalSnapshot
  71. 2017Korean pressWorld Knowledge Forum coverageSnapshot
  72. 2012BBC NewsApprentice finalist's Whisk recipe app launchesOriginalSnapshot

Can talk about

  • Law as code — and the great legal deflation — a 10× collapse in the cost of routine legal work is coming; having spent $1M+ on lawyers as a founder, Nick is building for the 90% of small businesses who never had one.
  • Selling to Big Tech, then staying 6.5 years — three inbound offers, the Samsung deal, and what actually happens inside a Korean conglomerate: scaling 30 → 120 people in nine months, top-down vs bottom-up innovation.
  • Bootstrapping to an 8-figure exit — Whisk hit profitability on just $2M raised; the 2015 near-death layoff, the pivot to B2B, and rebuilding to 30% EBITDA.
  • AI-augmented teams: the work of 50 people with 15 — startups are shrinking, roles are collapsing into product builders, and context is the new currency.
  • Remote before it was normal — 120 people across 16 time zones and 21 jurisdictions, years before COVID; documentation as the operating system.
  • Reality TV to real exits — Lord Sugar rejected Whisk in front of 8M viewers; Nick raised the money and built it anyway.

Podcasts

  1. 2026Taking LegalTech To MarketNo demo, no sales call, no salesperson — here's the GTM model
  2. 2026Growth BossHow to onboard an AI employee before your competitors do
  3. 2026Build AIHe's disrupting legal with AI
  4. 2026The SaaS CFOGitLaw raises $3M to bring agentic AI attorneys to SMBs
  5. 2026Melting PotWhy AI's value is underestimated — and building a 120-person global team
  6. 2025Millennial MastersAI, job displacement and the new legal reality
  7. 2025Get Paid, with Manny MedinaThe $200K legal bills that made me automate law firms
  8. 2025Bootstrapping to BillionsFrom near-bankruptcy to 8-figure exit
  9. 2024A Dialogue with MajidFrom startup to Korean conglomerate: selling a company to Samsung
  10. 2024The SpoonThe story of Samsung Food
  11. 2024The VergecastThe smart kitchen is a great idea — and a strange reality
  12. Path to PurposeFrom The Apprentice to CEO
  13. 2020Soup-to-NutsHow to leverage recipes to drive brand awareness and grocery sales
  14. 2019What's NEXTBringing inspiration to your dining-room table with Whisk